When the ABC’s Australian Breakfast radio show went global…

The ABC’s breakfast show was once a staple of the Australian television market.But since it left for commercial syndication in the 1990s, the show has been increasingly overshadowed by its predecessor.Billboard is the ABCs most famous brand, but it has also been beset by commercial failure.In 2013, the ABC sold its radio assets for a…

Published by admin inJune 19, 2021
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The ABC’s breakfast show was once a staple of the Australian television market.

But since it left for commercial syndication in the 1990s, the show has been increasingly overshadowed by its predecessor.

Billboard is the ABCs most famous brand, but it has also been beset by commercial failure.

In 2013, the ABC sold its radio assets for a record $2.3 billion, but the sale did not go to the Australian Radio Corporation (ARC), which still owns the broadcasting rights to most of its programs.

The ABC lost around $1.8 billion of revenue during the financial year ending in September last year, with some $1 billion in advertising revenue and about $500 million in ad sales.

It also lost around 100 employees in that period, including 20 employees from its breakfast program, which it also sold for $1 million in 2013.

Billboard’s most notable loss was $1bn from the 2013 sale of the breakfast program.

While the ABC lost revenue from the sale of its radio holdings, it made some significant cash investments into advertising and content, particularly in the form of free advertising and other promotional programs.

The ABC’s commercial failure has led to complaints from listeners that it is too dependent on commercial advertising, while the company has also come under fire for its perceived inability to compete with digital video services.AAP/ABC

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