A billboard that used to stand at the edge of Toronto’s Chinatown was torn down on Sunday and replaced with a giant advertisement for a new company.
A woman and two children stood outside the iconic billboard with their hands up as the sign said “I’m a billboard” and the slogan “A billboard for all.”
The billboard was erected in the 1970s, with the slogan, “We’re going to get you out of here.”
The new billboard is about 5.5 metres high and features a new slogan: “We have your back.”
“We feel like it’s a great opportunity for the community to have an outlet, to have the chance to be a part of something positive and positive,” said Janice Siegel, the executive director of the Community Arts Centre of Greater Toronto.
“We think it’s going to be very much welcomed by our community.”
The community association that owns the billboard said it was the largest in the GTA.
It also included a message that said “It’s a good thing that you’re here, we’ll see you again,” in the Chinese characters on the sign.
The sign was designed by Toronto artist J.P. D’Angelo and erected in 1980.
It was the site of the original billboard in an area of the city known as Chinatown.
The area was also known as the “Chinese market” and was used by the Chinese community to buy and sell goods.
The billboard is now a gift shop for the Chinatown Community Centre, and is expected to be put up for sale sometime this year.
“It will be an iconic sign, a symbol of pride, of community and pride in Toronto,” said Siegel.
“I think it will be something that people will go back to for years to come.”