The billboard company behind the billboard for “The Apprentice” star Andy Cohen, also owned by the same company, is planning a billboard campaign for its former client.
The ad agency, Lighthouse Group, has created a billboard for Andy Cohen with the tagline, “I am not Andy Cohen.”
It features the tag line, “My name is Andy Cohen and I am a billboard billboard.”
“We’ve got a couple of billboards that will be up this weekend that are quite interesting,” said Matt Zellner, the agency’s chief marketing officer.
“They’re both very, very good.”
The billboard is part of a larger campaign by the billboard company to promote its new billboard campaign in the U.S. with the slogan, “The Biggest Brand in America.”
The company, which is based in Los Angeles, is working with several companies including the Los Angeles County Chamber of Commerce, the Los Angles Chamber of Industry and the Los Altos Chamber of Business.
“We have been able to put together a lot of really good billboards and have had some really great results,” Zellners said.
“The biggest brand in America is the billboard.”
The billboards will feature a mix of high-profile names including actors like Andy Daly and Brad Pitt, as well as local celebrities such as actress Kate Bosworth and former President Barack Obama.
The billboards are the first in a series of ads the agency will run with the campaign.
Zellers said it’s not unusual for a billboard company, when it’s done with a campaign, to do additional billboards to build awareness of the campaign before it’s over.
“It’s not uncommon for billboard companies to put up a billboard to try to raise awareness and to do a little promotional stuff for their product,” Zillers said.
The campaign is part and parcel of a partnership between Lighthouse and the chamber of commerce.
The chamber of business is one of the sponsors of the billboard campaign.
The chamber, which was not part of the advertising campaign, is a longtime supporter of Lighthouse.
The company and the association have long collaborated on a number of initiatives, including the installation of a billboard at the Los Angeleno International Airport.
The Chamber of Economy is the oldest, largest and most influential business organization in Los Angos business district.
Its members include the Chamber of Digital Commerce, Chamber of Tourism, Chamber and Chamber of Arts, Chamber for Business and Chamber for Education.
“Andy Cohen’s success is a testament to the strength of the Chamber,” said Chuck Tod, the chamber’s executive director.
“He’s a tremendous advocate for our members, his local Chamber, and his Chamber of business.”