A lot of kids are being taught how to hate ads, according to a report from Advertising Age, which claimed that more than half of kids in Japan are being “brainwashed” by advertising and it’s not going to go away.
“We’ve had a very positive impact on kids.
They feel more connected to their brands, to the brands and the brands feel more attached to them,” Ad Age Japan’s head of research and policy, Tomomi Kato, said.
Advertising is a great way to reach a younger audience, but it has its drawbacks, according the report, which also said that kids who are not exposed to ads have more negative views of ads than their peers.
The research group’s research has been looking into how children are being influenced by advertising.
It was revealed last year that a Japanese television show called “Penguins of Love” was one of the most watched programmes on the internet in Japan and its creator, Hiroyuki Kawasaki, was asked to produce a program about the “penguins” that would be aired on public television.
His response was to use a billboard to depict a group of penguins as a group.
Kawasaki explained to the BBC that the billboards were used to “show how the people see the ads”.
“The billboard is an example of what I call a ‘soul-of-advertise’, it’s a way to show the message of the product or service, so to speak,” he said.
“It’s an advertisement that conveys the product and it says, ‘I love you, I’ll take care of you, and I’ll love you more than anyone’,” he said of the message.
When the children in Japan were shown the billboard, they would often complain about it and then they would “put their arms around the billboard”, Kato said.
It was not just kids who were getting the message, the report said.
The report also found that children are increasingly looking at the internet for advertising, and are not only looking at websites and blogs but also apps like Snapchat and Instagram.
“We’re not just talking about people on social media.
They are actually looking at advertising on apps and online.
People are also finding it increasingly easier to see and be able to use apps like Instagram or Snapchat,” Kato told the BBC.
But while advertising is getting more popular, there is still a lack of information around what to do when it comes to it, the study said.
And Kato says that a lack is becoming an issue.
“When we see something, we know about it, we can see what it looks like and what it does and how it works and we can make informed choices about what we want to do,” she said.
“It’s really hard to understand.”
But she says that people should always take responsibility for the choices they make.
“Advertising has changed a lot in the last few years, especially with the digital revolution, so we need to have the confidence to think about how we can change it and that we can do something that is sustainable,” she added.