The billboards were erected by a group of activists in Mexico’s capital, Mexico City, which has been ravaged by a wave of violent crime.
Activists have long campaigned against violence against women, and the billboard campaign is part of a nationwide campaign to show women they can “walk on the right side of history”.
Activists with the Women’s Alliance Against Violence and Repression said they planned to hold a protest in front of the US Embassy in Mexico.
The group said it was holding a protest for a “new dawn of freedom, equality and solidarity”.
The campaign, called “We Are Women, We are Freedom”, is part the Women March on Washington, an annual gathering of women to call for greater social, economic and political equality.
It is also part of the Women in the World Women’s Summit, a global movement which seeks to empower women through education and advocacy.
The Women’s March in Mexico started on Friday.
The groups statement on the billboard said: “We are asking the US embassy in Mexico to immediately remove the billboard from the embassy’s wall.”
“We want justice for all women,” the statement continued.
“We hope to continue the march in the coming days.”
The embassy declined to comment.
On the other side of the wall, the Women on the Wall movement, led by a Mexican activist named Eva Rodriguez, said the billboard was “a step in the right direction” and would be removed.
The statement said it planned to continue with protests, which it described as “a human right”.
The billboard campaign comes as a surge in murders of women is on the rise across Mexico, with the murder rate more than double in the past two years to more than 8,000 a month.
At the beginning of September, more than 2,000 women were killed, and more than 4,300 were raped or sexually assaulted.
Women’s groups have accused President Enrique Peña Nieto’s administration of ignoring their complaints.
In August, the country’s attorney general issued a warning to the Mexican government to “take immediate steps to ensure that the billboards are removed”.
In a video on the website of the International Federation of Women, activists said that the billboard “provides a platform for violence against people of colour, women of colour and other vulnerable groups”.
In February, Mexico’s president ordered the closure of all public libraries and other institutions that serve women, a move that was later blocked by the court.
The women’s rights group that helped create the billboard, the Alliance for Social Equity and Justice (ASEW), also said in a statement that it planned “to carry out more protests”.
In March, President Peña, who is seeking a third term, issued a decree to reform the countrys criminal code to address the issue of gender inequality.
In a speech last year, Peña promised to implement legislation to improve the conditions of women, which he said were “deeply rooted in society”.
The US embassy also confirmed it was aware of the billboard and that it would remove it if it could.
“As part of our work to ensure women’s and girls’ rights, the US State Department works closely with our government partners to monitor and address issues of gender equity,” the embassy said in an emailed statement.
Meanwhile, a Mexican newspaper reported that police have detained several activists on charges of “defamation” for putting up the billboards.
In October, the head of the National Commission on Women (CNIC) told local media that women’s issues are being ignored by the Mexican state.
The CNIC, an independent organisation that promotes gender equality, is known for its work in Latin America.
Read more: Mexico’s National Commission of Women: Women face violence, harassment and intimidation daily – The Associated Press article