When Instagram launched in 2012, its advertising strategy wasn’t nearly as simple.
For one, Instagram was only launching in select markets.
As such, it was far from a “platform for advertising” that would take off like Snapchat.
Rather, Instagram had to be used like a platform for advertisers, which is why it was only available to advertisers in select cities and markets.
The company did this by offering users a free “Advertiser Pass” that allowed them to create, edit, and share their own content, as well as use a number of social networks to advertise.
For example, a user could create a photo, embed it on a post, and then post it as an advertisement to their own social network.
The advertiser could also use Instagram to promote products, and Instagram would create a branded product with that photo in it.
For advertisers, Instagram’s business model was similar to Snapchat’s.
The company offered a free platform to advertise and, unlike Snapchat, advertisers could reach people directly.
But Instagram’s strategy also meant Instagram had no built-in ad inventory.
Instagram didn’t have a direct relationship with its advertisers, and advertisers had to build a separate inventory of ads to sell on Instagram.
This limited Instagram’s ability to offer ads directly to people.
This led to Instagram’s slowest growth in years.
In 2012, Instagram reported $15.7 billion in revenue, according to estimates from research firm eMarketer.
In 2017, Instagram only saw a $1.3 billion drop in revenue.
And in 2018, Instagram still only had a year of revenue of $2.9 billion.
Advertisers also had to rely on Instagram to create and manage their own Instagram ads.
Instagram created a “Advertising API” that gave Instagram the ability to connect with advertisers, manage their advertising inventory, and more.
The API allowed advertisers to manage and build ad campaigns on Instagram without having to build or run their own advertising campaigns.
The Instagram ad network was also not very robust.
Instagram only offered about 200 different ad networks, according the company, and only about a third of those had any success.
Ads can take months to build, and they can only be shown to people who are logged in to Instagram.
Instagram also doesn’t allow users to create ad networks.
For instance, users can only create one ad network per Instagram user, and there are limits to how much ad space each user can display in a post.
Instagram’s “Adblocker” app also blocks ad-targeting sites from showing ads on Instagram, and that also means Instagram ads can only appear in certain places.
Instagram has also struggled with the “overwhelmingly negative” effect that ads can have on people’s offline behavior, said Ben Sommers, senior director of product strategy at ad-tracking service Kantar Media.
The site has also been hit with an onslaught of lawsuits, including the first-ever class-action lawsuit from a Snapchat advertiser, which has forced the company to release more information about its ads.
While Instagram has struggled with ad inventory, it’s a tough environment to grow in.
Instagram reported a revenue of nearly $3 billion in 2018.
Its revenue has been slowing in the last few years, and the company is already losing money on every ad revenue it does make.
Instagram still has a $200 million cash hoard.
The big question for Instagram is how the company will continue to compete in an increasingly crowded space.
While Snapchat has managed to build ad inventory that it can offer advertisers, it hasn’t managed to attract advertisers to its platform.
Instagram is hoping to change that with its new advertising model, which it hopes will help the platform grow.