When Austin, TX is one of the most popular tourist destinations in the US, there’s a billboard that is a favorite of both locals and visitors.
But it’s the one above a coffee shop called BrewDog that’s the hottest spot in town.
The billboard is a poster for the upcoming beer festival, and it’s been a fixture of Austin since 2012.
Now the brewery is doing it up again, this time with the help of a local advertising agency.
“We’re not selling it on the streets,” said BrewDog founder Adam Anson in a video posted on YouTube.
“It’s here to stay, and if you go, you’re going to get a beer from the beer garden.”
And, yes, it’s still a beer garden.
The sign has become an icon of the festival, which will take place in October, and the brewery has been busy marketing it.
But Anson said he’s still excited about the beer.
“The beer garden has been a real highlight of the event,” he said.
“I love Austin, and I love brewing beer, so it’s really fun to have this spot up there.”
The billboard was made from a giant billboard made from cardboard and painted on top of the street.
The beer garden was created with a combination of wood and recycled paper and has a beer tent inside that looks like a mini beer garden, Anson explained.
Anson and his team had a lot of fun painting the sign, he said, and he and his wife decided to keep it up in Austin for the next four years.
The brewery also has a few other billboards around town that will be popping up in the next few months.
Check out the video above to see more of the craft beer festival.