Pop-Smoke, a pop-culture marketing campaign for “Halloween” (which debuted in October 2015), has been spotted in dozens of locations across the country, including in Chicago, Los Angeles, Houston, Denver, New York City and Washington D.C. But its most notable location is probably a billboard that pops up in San Francisco, where the pop-artist himself has been a regular fixture since the ’80s.
The billboard was placed on a highway near Interstate 880 in San Bruno, and a Twitter user spotted it on Tuesday morning, according to BuzzFeed News.
Pop-Sticks are small, rectangular devices that can be found in the internet world, and Pop-Scoops are smaller, plastic devices that are also found in pop-cultural culture.
Pop Smoke, which was created by Popscreens, has been used to promote the holiday season before and is a frequent fixture on Halloween nights in Los Angeles.
The company says its billboard campaign is an homage to its namesake pop-art artist, whose name is often synonymous with the pop culture phenomenon of the year.
“Pop-Smokes were the first to feature the pop artist as a character in pop culture and have become one of the most popular advertising techniques for the ‘Halloween’ craze,” Popscores spokesperson Michael Oates told BuzzFeed News in a statement.
“In 2017, Pop-Snakes were also featured prominently in the holiday spirit, so we’re excited to see how this year’s pop-arts can make pop-Skeletons a reality.”
Pop-Spikes are a device that can have a variety of uses, including creating pop-up ads, but Pop Smoke’s campaign, which is still up on Twitter, does not appear to be a typical pop-out ad.
Rather, it appears to be an interactive ad that uses pop-media to give the impression of being a real pop-star on the other side of the screen.
“The video’s not a typical ad, but the Pop-Skills are really simple and the pop art is so subtle that it doesn’t make you feel like you’re doing something wrong,” Pop-Spotter Alex Cordeiro told BuzzFeed.
“It’s really cool, and I love the subtlety of the pop, so I’ll definitely be checking it out.”
In addition to being a “fake” Pop-Skin, the campaign is also a bit too cute for its own good.
The Pop-Slide has become a popular Halloween pop-stick on the internet, and it can be seen on Halloween night in many cities, including San Francisco and New York.
This ad also uses pop culture references to advertise the product.
For example, the ad’s pop icon is the word “HALLOWEEN” on the left side of its face.
“I’m the only person who can do this,” the pop star says as he walks through the billboard.
“This is my only way to get you to buy me a candy bar.”
But it’s not just Halloween, either.
Pop Smokes and Pop Spikes are used as a promotional tool for other products as well, including coffee cups, candles, Halloween masks and even Halloween masks, which can be bought for as little as $3.00.
In addition, the pop stars’ ads are popular on Instagram, where they have been featured in hundreds of Instagram posts.
A user who goes by the handle “TheSaltyPanda” recently uploaded a video on Instagram of his pop-Smoking “Skills” campaign, complete with a “Salty Punch” and a “Snooze Punch.”
The video has garnered over 13 million views as of Tuesday morning.
But it isn’t just pop-smokers and pop-stokes that are popping up in Halloween ads, according for instance, to the Los Angeles Times.
In New York, for example, a billboard for the brand “Tick Tock” was spotted on Tuesday, with the tagline, “This time we don’t have to be stuck in the middle of the night.”
In fact, the video of the billboard has since been taken down.
“We’re just trying to keep the fun in the air, and that’s not what this campaign is about,” the campaign manager told the Times.
“These ads are meant to be fun and exciting for the kids, and they’re supposed to have fun, but there’s no way to keep kids away from the real fun.
We’re really proud of our ad for Halloween, and we hope that the kids appreciate it.”