A look back at the life of Lincoln Project, the project behind a billboard campaign that changed the way we think about advertising.1.
The original billboard, November 13, 1962, by Frank T. Jones.2.
The first Lincoln Project billboard, October 24, 1963, by James H. Miller.3.
The new Lincoln Project one-day billboard, September 20, 1965, by Richard F. Johnson.4.
The billboard campaign launched in 1965 and the first campaign, September 10, 1966, by Norman B. Miller and Richard F., Jr.5.
The second billboard campaign, June 10, 1970, by Joe Wilson and Joe, Jr.6.
The advertising firm that launched the first Lincoln project campaign, January 16, 1977, by Paul D. Miller, Jr., and Richard D. Johnson, Jr.(via Getty Images)7.
The Lincoln Project logo in full view, January 18, 1977 (via Getty)8.
The newly redesigned logo, October 19, 1981, by Larry Bowers and Larry Bower.9.
The logo that went into the air, March 16, 1985, by Chris Woodcock.(via Google Maps)10.
The official name of the campaign, Lincoln Project: An Advertising Campaign for the 21st Century, by Robert S. Ford, March 19, 1986.(via Twitter)11.
The New York Times cover of the June 3, 1986 issue with the headline, “Lincoln Project Goes for the Big One,” by Charles L. Smith.12.
The announcement that Lincoln Project was going for a big one, by Michael M. Smith.(via Facebook)13.
A new logo, May 23, 1990, by Mark Z. Danilow.(via LinkedIn)14.
The unveiling of the first new Lincoln project billboard, July 17, 1990.(via Flickr)15.
The campaign’s first billboard, December 2, 1990.16.
The introduction of the second billboard, January 21, 1991.(via Instagram)17.
The rebranding of the Lincoln Project campaign, October 25, 1992.(via Pinterest)18.
The return of the iconic slogan, “Don’t stop the clock!”(via Pinterest)(via YouTube)19.
The launch of the third billboard, March 1, 1993.(via YouTube)(via Facebook)(via Twitter)(via LinkedIn)(via Pinterest